Industry · Financial Services
The category I know deepest.
A decade-plus in BFSI — broking, wealth, fintech, payments and crypto — where trust is the whole product.
What the category taught me
Financial services is where most of my recurring insights were forged: investors don’t aspire to trade, they aspire to outcomes; people trust market voices over famous faces; silence on fraud leaves investors exposed; and information is worthless if you can’t find it at the right moment. Trust isn’t a message here — it’s the entire job.