This isn’t a career.
It’s the evolution of
how I see marketing.

You could read the next few pages as a list of companies and campaigns. I’d rather you didn’t. The names are just the places a way of thinking got tested, broke, and rebuilt.

The short version: I was a Marwari kid who wasn’t good at school, found the internet, and discovered that a well-made brand could make a corner shop look like a category leader. That one idea — that perception is a lever most businesses leave on the floor — has followed me from a ₹11 web studio to a listed financial institution. Everything below is how it grew up.

Read it as chapters. Each one answers the same four questions: why I moved, what I was learning to solve, how my thinking changed, and what it set up next.

• 01Early YearsWhere the wiring came from — and why school never took.
• 02The Entrepreneurial LeapBlue Pencil, and a price that was really a message.
• 03LondonLearning to see brands with nuance.
• 04The Agency DecadeDeliberately renting myself out to build a lens.
• 05Owning the BrandThe shift from advising brands to being accountable for one.

Prefer it in one sitting?Read the whole story, start to finish →