Motilal Oswal · Brand side · 2022–now
Building marketing from zero at a 40-year-old institution.
The flagship engagement: a 35-person in-house team built from scratch, a legacy brand modernised, and marketing turned from a cost centre into a growth engine.
35in-house team, from zero
₹80–100 Crannual budgets
1.6%→4.3%gross-sales share
12M+clients
The engagement
I joined in 2022 with a mandate and a blank page — build marketing from scratch and make it matter to the business. Instead of hiring an agency, I built an in-house one: 35 thinkers, not just doers, curious enough to learn markets. The work since spans brand, media, product, AI, community and organisation — all pointed at one thing: moving perception, and moving the P&L with it.
The work
- 01Marketing TransformationBuilding an in-house function and a growth engine from zero.
- 02RebrandingModernising a 40-year-old identity without losing the trust.
- 03The Man From Motilal OswalA brand character people remember, in a category of products they don’t.
- 04Growth Ka ChashmaAn AI-powered experience that made future wealth visible.
- 05YehConHaiFighting investment fraud with humour, not silence.