Portfolio · The full body of work
Fifteen years of work, in one place.
Brand transformations, launches, media firsts and AI experiments — across a listed financial institution, streaming, payments, FMCG, crypto and quick commerce. Browse by client, by capability, or by industry.
Want the full story behind a specific piece? The deep dives live in Case Studies.
Selected clients
Brand side · 2022–now
Motilal Oswal
Built marketing from zero — rebrand, wealth repositioning, AI-native media.
Flagship engagementThe Glitch · EntertainmentNetflix India
Money Heist, Never Have I Ever and Ray — culture-first activation.
View the workIsobar · PaymentsVisa APAC
Contactless adoption across India, Sri Lanka and Bangladesh.
View the workJack in the Box · FMCGSurf Excel
Extending ‘Daag Achhe Hain’ into #HaarKoHarao.
View the workThe Glitch · CryptoCoinSwitch
The Ranveer Singh legitimacy play for a new asset class.
View the workThe Glitch · Quick commerceZepto
A neighbourhood-first launch that became a market-entry blueprint.
View the workIsobar · RetailGodrej Interio
Consumer-insight-led brand and campaign work.
View the workBy capability
- →Brand BuildingPositioning, identity, characters and platforms that stick.
- →Media & GrowthOwned environments, distribution and performance.
- →Digital TransformationWebsites, martech, AI and measurement architecture.
- →Financial ServicesA decade-deep specialism in BFSI marketing.