Turning global titles into local moments.

I worked across marquee Netflix India titles at The Glitch, leading business and client relationships on culture-first campaigns. With shows this beloved, awareness is never the problem — the audience knows them better than any brief could. The job is local relevance and shareability.

Don’t describe a show people already love — extend its world into their city, so being a fan becomes something you can do in public. That’s the thread through the Money Heist Mumbai activation and the wider Netflix work.