Services · Marketing Audit
A senior read on where the growth is leaking.
Not a 90-slide inventory of everything you already know. A short, direct answer to what’s actually wrong and what to do about it first.
A diagnosis, not a catalogue. Most audits describe your marketing back to you at length and call the description a finding. The useful version names the constraint — the one thing whose fixing changes the others — and says what to do about it.
If the audit tells you everything, it has decided nothing.
Brand: what the market believes, and whether that’s what you intended. Media: what your money rents versus owns. Funnel: which of the four acquisition problems you actually have. Spend: what would happen if you cut it in half. And measurement: whether anyone could tell if marketing worked.
I audit the way an operator does, because I have to do this to my own function every quarter. That means the output is a decision list ranked by consequence, not an inventory ranked by category — and it will include the things that are working, so you don’t break them.
Common questions
What is a marketing audit?
A structured diagnosis of brand, media, funnel, spend and measurement that identifies the real constraint on growth and what to do about it first.
How is this different from an agency audit?
An agency audit tends to find work the agency can do. An independent one is free to conclude that your problem is structural, or a product issue, or that you should spend less.
What do I get at the end?
A ranked view of what’s limiting growth, what to change first, and what to leave alone — in a form you can act on rather than file.
How long does an audit take?
Short by design. The value is in the judgement, not the page count — and a diagnosis that takes months is usually a project in disguise.
Go deeper: how a diagnosis works · engagement models.