Advisory · For CEOs, founders & CMOs
One senior outside read on the decision in front of you.
The higher you go, the fewer people will tell you the uncomfortable thing. Agencies won’t — you’re the revenue. Your team won’t — you’re the boss.
A standing relationship with one senior person rather than a firm with a bench to keep busy. You bring the decision; what comes back is an operator’s read on it — including the parts that are uncomfortable, because those are usually the ones worth paying for.
An advisor who never disagrees with you is an expensive mirror.
CEOs deciding whether marketing deserves more money or a different structure. Founders about to make their first senior marketing hire. CMOs who need to pressure-test a position before it goes to a board. Boards that want a marketing read from someone who still runs one.
Light-touch and senior: a regular cadence, plus a line open when a real decision lands. No deck, no team of juniors, no discovery phase billed as strategy.
See engagement models for how advisory differs from a project or a fractional arrangement.