Advisory · Ongoing guidance
Senior marketing thinking, without a senior marketing salary.
Most growing businesses don’t need a CMO yet. They need someone senior in the room when the decisions that compound are being made.
An ongoing relationship where I’m the senior marketing brain your team can bring things to — positioning calls, budget arguments, agency decisions, hiring, the plan before it goes to the board. Continuity is the point: advice from someone who remembers what you tried last quarter is worth more than a fresh diagnosis every time.
Founder-led businesses with a marketing team but no marketing leader. Companies whose head of marketing is strong but new to the seat. Leadership teams making brand or media decisions with real money attached and no independent view in the room.
Not execution. Not a body on your org chart. Not a retainer that quietly becomes an agency. Where the work needs hands, the useful thing is to name that and point at the right ones — an advisory relationship stays honest precisely because it isn’t selling delivery.