Profile · Career Timeline
Fifteen years, in order.
From a student studio pricing websites at ₹11 to leading group media at a listed financial institution — the full sequence, with what each role was for.
How to read this
The through-line is a deliberate one: a decade learning the craft inside agencies before crossing to the brand side to own outcomes rather than recommend them. The order matters more than the dates — each role set up the next.
Ten years advising brands, then a decision to own one. The whole timeline bends around that single move.
The career, in sequence
2007
First internship, age 13
Interned for ₹100
~2010
Co-founded Blue Pencil Studio, age 17
₹11 websites; 40+ SME clients; ToI & CNBC Young Turks coverage
2010–13
BA (Hons) Global Business
Coventry University, London
2013–14
MA Marketing Communications
University of Westminster, London
Agency yrs
Webchutney (Dentsu) — Account Manager
Red Bull, Unilever, CNBC-TV18
Jack in the Box — Business Manager
Sony, Knorr, Surf Excel, Tata Motors
Ogilvy — Group Account Manager
Senior account leadership
Jack in the Box — Associate Business Director
A return, more senior
Isobar (Dentsu) — Group Head
Visa APAC, Universal, CEAT, VIP
White Rivers Media — Head, Business Partnerships
The Glitch (WPP) — Director
Netflix, OnePlus, CoinSwitch, Zepto; 30+ team
2022–now
Motilal Oswal — SVP, Head of Group Media & Innovations
35-person function; 1.6%→4.3% share
The narrative version: About · the work itself: portfolio.