Profile · Key Achievements
The outcomes, with the numbers behind them.
Not a list of titles — the measurable results, the category firsts, and the recognition that followed.
The numbers that moved
Business outcomes at Motilal Oswal
Gross-sales market share from 1.6% to 4.3% and SIP share from 1.5% to 3.2%; assets under advice grown toward ₹5.5 lakh crore; a client base past 12 million; the franchisee network from 6,900 to 8,000+; brand recall to roughly 2.3x with organic search up over 150% and app engagement tripled.
Building the function
A 35-person in-house marketing team built from a blank page, structured around outcomes rather than channels — and the ₹80–100 crore annual budgets it runs.
Category firsts
A first-of-its-kind metro-station takeover; a news-studio takeover; AI-native marketing inside a regulated institution (a digital twin and five-language AI content); and a viral music-video collaboration with a market veteran that drew 2.6 million views in 15 days, in a category where celebrity endorsement is restricted.
Across the agency decade
56 new businesses won across the career, and brand and campaign work for Netflix, Visa, Surf Excel, OnePlus, CoinSwitch and Zepto — including Visa’s contactless launches across three markets and Netflix India’s Money Heist and Never Have I Ever campaigns.
Recognition
Brand Builder of the Year, Great Indian BFSI Awards 2025; Rising Star of the Marketing World (Gold), ET Brand Equity 2024; Young Achiever, Campaign South Asia 2019; Rising Star of the Year, Media Ace 2019 — alongside 35+ work awards and a TEDx talk.
The line that matters most isn’t an award. It’s 1.6% to 4.3% — a number that moved because the thinking changed.
The campaigns in depth: case studies · the full list: awards.