Resources · Templates
The structure, in full — not a form to fill in for it.
Every template here shows its complete structure on the page. Copy it into your own tool and skip the email gate entirely.
A note on templates
A template is only worth anything if you understand why each field is there. So these aren’t locked files — they’re the structure and the reasoning, laid out so you can rebuild them in whatever you already use, and adapt them instead of obeying them.
A template you don’t understand is just someone else’s assumptions with your logo on top.
The templates
- 01Marketing Plan TemplateThe one-page plan that survives a board meeting.
- 02Marketing Budget PlannerAllocate by outcome, not by last year.
- 03Customer Persona WorksheetPersonas built on behaviour, not demographics.
- 04Content Calendar TemplateA calendar tied to demand, not dates.
- 05Competitive Analysis TemplateMap the field without flattering yourself.
Related: frameworks · checklists.