Resources · Checklists
The unglamorous lists that save the expensive mistakes.
Nobody brags about a checklist. They just quietly stop you shipping the thing you’d have regretted.
Why checklists beat memory
The failures I’ve seen at scale were rarely strategic. They were a broken link in a launch, a tracking tag that never fired, a landing page that loaded in six seconds. Judgement is for the hard calls; a checklist is for the ones you already know and will still forget under deadline.
Related: the audit framework · templates.