Work with Varun · Media Interviews
A source who gives you a real position, not a hedge in a suit.
Expert commentary for journalists and editors on marketing, brand, media innovation, AI and consumer behaviour — from someone with genuine views and the record to back them.
The best sources have an actual opinion and can say it clearly. These are interviews and expert commentary for press and trade media covering marketing, brand and consumer behaviour — grounded in a body of work and a track record of being quoted, not in media training.
‘It depends’ is not a quote. A source worth calling will tell you what they actually think.
Topics I can speak to
Marketing and brand strategy, media and attention, AI in marketing (including in regulated categories), financial-services and BFSI marketing, consumer behaviour, and the Indian marketing landscape specifically.
What makes a usable source
A clear position, plain language, and a real example rather than a platitude. Prior coverage spans the marketing and business trade press — the kind of quote that sharpens a story instead of padding it.
Formats
Written commentary and quotes, recorded interviews, background briefings for a story you’re building, and reaction to breaking marketing or brand news where a senior operator’s read adds something.
‘It depends, there are many factors, every case is different.’
‘Here’s what’s actually happening, here’s why, and here’s the part everyone’s missing.’
Related: the arguments on the record · press & media · podcast guesting.