Start Here · New to the site?
New here? Start with this.
The site is large — 400-plus pages. Here’s the fast way in, depending on why you came.
Depending on why you’re here
- 01You want the storyHow the career happened, and the thinking behind it.
- 02You want proofThe work, with real strategy and real numbers.
- 03You want the ideasWhat Varun actually thinks about marketing.
- 04You’re considering working togetherHow the consulting works.
- 05You’re in a hurryThe single best place to start.
- 06You have a specific questionStraight answers to common ones.
Not sure? Start with the story, then the work. That’s the whole thing in two links.
Everything else: the full record · the personal side.