Services · Customer Acquisition Consultant
Most acquisition problems are one of four problems. Teams usually pick the wrong one.
They know and don’t care. They care and don’t trust you. They trust you and the product isn’t ready. Or they genuinely haven’t heard of you — the rarest of the four, and the one everyone assumes.
Diagnoses which of those four you have, then builds the system that answers it — demand creation, conversion, retention and the measurement that tells you which part is lying to you. The channel mix is an output of that, not the starting point.
Someone who asks about your product and your churn before your channels. Acquisition that ignores what happens after the sale is just an expensive way to fill a leaking bucket faster.
Full-funnel systems at scale: a client base grown past 12 million, a franchisee network from 6,900 to 8,000+, SIP market share from 1.5% to 3.2%, and app engagement tripled — built by fixing what people believed about the category, not by buying more of them.
Common questions
What does a customer acquisition consultant do?
Works out why people aren’t buying, builds the system that changes it, and puts measurement in place that shows which part actually moved.
How do I lower customer acquisition cost?
Usually by making the brand do more of the persuading, and by removing friction rather than adding budget. Cheaper acquisition is normally a downstream effect of being better known and easier to buy.
Is acquisition the same as performance marketing?
No. Performance marketing is one channel group inside acquisition. Acquisition includes demand creation, conversion and retention — and the answer often sits outside the ad account.
Where should I start?
With a diagnosis of which of the four problems you have. Every hour spent there saves months of buying the wrong solution.
Go deeper: the growth practice · you don’t have an awareness problem.