Podcast Guest · Suggested Questions
Questions that get a real answer, ready to use.
Prep is the tax on hosting. Here’s a starting set of questions that lead somewhere interesting — use them, adapt them, or ignore them entirely.
Good questions open a door rather than ask for a recap. These are written to get past the rehearsed answer — but the best episodes come from following the conversation, so treat these as a map, not a script.
Openers
• You sold websites for ₹11 at seventeen. What did running a business that young actually teach you?
• You spent a decade in agencies before going brand-side. Why wait so long to ‘own’ a brand?
• What’s a piece of marketing advice you think is completely wrong?
The work
• How do you rebrand a 40-year-old company without alienating the people who already trust it?
• You moved market share from 1.6% to 4.3%. What actually drove that — and what nearly didn’t work?
• How do you make a category as ‘boring’ as finance interesting?
The opinions
• Is AI actually changing marketing, or just the tools?
• Brand versus performance — is that even a real debate?
• What does most of the industry get wrong about ‘going viral’?
The human
• Your TEDx talk was about exams failing you, not the reverse. What did you mean?
• What would you tell a 25-year-old marketer today?
• What’s a belief about marketing you’ve completely changed your mind on?
The topics behind these: Topics · the arguments: Insights.