Personal · Books
How I read, and what it’s shaped.
I’m keeping this about the ideas rather than a ranked list of titles — because the specific books change, and the themes they left behind don’t.
I could post a list of impressive titles, but a reading list is a strange thing to perform. What actually matters is the handful of ideas that rewired how I think — so I’ll tell you those, and if you want specific titles in any of these veins, just ask me directly.
How brands actually grow
The evidence-led school of marketing — the reading that replaced my intuitions about branding with something closer to physics. It’s the vein that most changed how I brief and buy.
How people really decide
The behavioural-economics canon on how badly and quickly humans actually make choices. It’s the antidote to trusting what people say in a focus group, and it shows up in everything I do.
How to choose what not to do
The writing on strategy as sacrifice — that the essence of a good decision is what you say no to. Short books, long half-lives; I re-read this vein more than any other.
The arguments this reading shaped: Insights · the resources version: Books for marketers.