Why you should own your corner of the internet.

Own, don’t rent

Everything you build on LinkedIn or any platform is rented — they own the rules, the reach and the relationship. A personal website is the one professional asset you fully control. That ownership is the whole point.

Make it do a job

A personal site shouldn’t just be an online CV. Decide what you want it to do — build authority, generate opportunities, house your thinking — and build around that job. Purpose first, pages second.

Lead with substance

The sites that work lead with genuine value — your thinking, your work, things that help the reader — not just claims about yourself. Substance is what makes a site worth visiting and returning to.

Keep it genuinely current

A stale personal site is worse than none — it signals neglect. Build something you’ll actually maintain, and keep it reflecting who you are now, not who you were three roles ago.

Reflect you, not a template

The point of your own site is that it’s yours — your voice, your point of view, your standards. A distinctive site that sounds like you beats a polished one that could be anyone.

Do I still need a website if I have LinkedIn?

They serve different purposes — LinkedIn for reach, your site for control and depth. The strongest presence uses both, with your site as the owned anchor.

What should a personal website include?

Whatever serves its job — typically who you are, your work, your thinking, and a way to reach you. Substance over completeness.

How much does a personal website matter?

For anyone building authority or opportunities, a lot — it’s the owned centre of your professional presence.