Media · Interviews
The long conversations, where the arguments get room.
Interviews on marketing, brand, media innovation and leadership — the format where a position gets tested properly rather than reduced to a soundbite.
Interviews are where a point of view gets pressure-tested in real time. Varun’s interviews cover brand transformation, marketing in regulated categories, AI-native marketing and the shift from agency to brand side — across marketing and business publications.
A good interview isn’t a chance to repeat your talking points. It’s a chance to have them challenged.
What the interviews cover
The recurring themes: how a 40-year-old brand was repositioned, why owned media beats rented attention, how to market inside compliance constraints, and what AI actually changes for marketers. The arguments behind the coverage live in the Insights section.
Where they appear
Across India’s marketing and business press — publications including Campaign India, ET Brand Equity, AdAge and Adgully — as commentary, features and long-form conversations.
Looking for a source or a guest?
Varun takes select interviews, commentary and appearances on marketing, brand, media and AI. The fastest route is a specific note about your story and deadline.
The arguments in full: Insights · for media: media enquiries.