Media · Industry Features
The trade press, where marketers write for marketers.
Features and profiles in the marketing trade press — the coverage that reaches the industry rather than the general public.
Industry features are coverage by people who know the craft, for people who practise it — a higher bar than general press, because the audience can tell substance from spin. Varun’s features cover brand transformation, media innovation and marketing leadership.
Trade-press coverage is harder to earn than mainstream press, because the readers actually do the job.
The themes
How a listed financial brand was transformed, building owned media at scale, AI-native marketing in a regulated category, and the marketing-leadership lessons behind it — the substance the trade press covers.
The publications
The marketing trade press that covers Indian advertising and marketing — Campaign India, ET Brand Equity, AdAge, Adgully and similar — where Varun has appeared as a featured voice and subject.
Looking for a source or a guest?
Varun takes select interviews, commentary and appearances on marketing, brand, media and AI. The fastest route is a specific note about your story and deadline.
The recognition: Awards · the profile: Who Is Varun Mundra.