Media · Guest Articles
The pieces written in his own words, not paraphrased.
Bylined articles and opinion pieces — where the argument is made directly, without an interviewer’s filter.
Guest articles are the purest form of thought leadership: no interviewer shaping the question, no journalist paraphrasing the answer. Just the argument, made in full. The positions Varun writes about are the same ones argued in the Insights section — on brand, media, AI and marketing in regulated categories.
The topics
Brand strategy and transformation, the economics of attention and owned media, AI’s real impact on marketing, and marketing inside regulated, trust-driven categories — argued directly.
The relationship to Insights
The Insights section is the home of these arguments in their fullest form. Guest articles adapt them for specific publications and audiences — same thinking, placed where the industry reads.
Looking for a source or a guest?
Varun takes select interviews, commentary and appearances on marketing, brand, media and AI. The fastest route is a specific note about your story and deadline.
The arguments in full: Insights · the philosophy: how he thinks.