For FMCG · Category expertise
A marketing consultant who understands FMCG.
Strategic marketing advisory for fast-moving consumer goods — from someone who knows the category’s specific constraints, buyers and rules.
FMCG is a mass, emotion-and-distribution category where brands are built through consistency at scale.
What makes FMCG marketing different
FMCG is a mass, emotion-and-distribution category where brands are built through consistency at scale.
Why Varun fits FMCG
This is matched to Varun’s FMCG experience on Surf Excel, Knorr and Red Bull. The value of a category-aware consultant is that you skip the expensive education phase — the constraints are already understood.
Common questions
Do you specialise in FMCG?
Varun has real depth here: matched to Varun’s FMCG experience on Surf Excel, Knorr and Red Bull. Category knowledge means faster, sharper work.
What if my sub-category is niche?
The strategic principles travel, and Varun is honest about where a pure specialist should lead instead — category-awareness includes knowing the limits of it.
Consulting or execution?
Strategic consulting and advisory — deciding what’s worth doing. See the Consulting section for how engagements run.
The sector work: see it · by industry: Industries · how it works: Consulting.