Media Audit · The honest version
A media audit — the real version, not a sales hook.
The ‘free media audit’ is usually bait. Here’s the honest alternative: real frameworks to assess your media yourself, and a genuine diagnosis when you want expert eyes on your spend.
A media audit examines whether your media strategy and spend are actually efficient — the right channels, the right mix, no waste. Most ‘free’ ones are pitches. The useful frameworks are here instead, free to use, so you can assess your own media before deciding you need help.
For a proper media diagnosis — an experienced eye on your specific channel mix, efficiency and strategy — that’s an engagement. But the thinking tools to start are below, and they’ll take you a genuine distance on their own.
Or start a conversation: get another perspective · how consulting works.