Career · Leadership Experience
Building teams, functions and the transformations they deliver.
The leadership record: what it takes to build a marketing function from nothing, lead people through change, and be accountable for outcomes rather than recommendations.
Building a function from zero
At Motilal Oswal: a 35-person in-house marketing team built from a blank page — structure, hiring, capability and culture — organised around business outcomes rather than channels. The hardest and most instructive leadership work of the career.
Leading transformation
Leading a 40-year-old brand through a full rebrand across seven businesses and a category-defining repositioning — which is as much a change-management and internal-alignment challenge as a marketing one. Change at that scale is led internally first.
Running teams agency-side
A decade of progressively senior leadership — from Account Manager to Group Head to Director — culminating in leading a 30+ person team at The Glitch and growing its Flux business 135% year on year.
The leadership philosophy
Shaped by a Marwari principle — ‘before you lead, learn to follow’ — that kept him in agencies for a decade before building his own function. The result is a leader who has done the work he now directs, and leads from that rather than from title.
Related: why he crossed to the brand side · on marketing leadership · mentoring.