Brands worked on · By sector
Fifteen years, nine sectors, one pattern that travels across all of them.
From a listed financial giant to a streaming launch to a quick-commerce debut — the brands change, the underlying question rarely does. Here’s the work, organised by the category it lived in.
Across every one of these sectors, the winning move was the same shape: find the thing the category had wrongly agreed about its customer, and build against it. In finance, that people want a trade (they want an outcome). In quick commerce, that awareness was the problem (legitimacy was). Different sectors, same instinct.
Deep in one category, fluent in many. That combination is rarer than either alone.
The brands
A selection of brands worked on across fifteen years, agency and brand side.
By sector
BFSI
Broking, wealth, mutual funds and payments — the core specialism.
ExploreSectorEntertainment
Streaming, gaming and content that had to travel.
ExploreSectorFMCG
Mass brands, mass emotion, mass distribution.
ExploreSectorConsumer Tech
Devices and platforms in a launch-and-hype category.
ExploreSectorFintech
Payments and investing — legitimacy before awareness.
ExploreSectorE-Commerce
Digital-first growth and quick commerce.
ExploreSectorRetail
Consumer retail brands and the shift to omnichannel.
ExploreSectorAutomotive
A considered purchase, marketed on emotion.
ExploreAdjacentHealthcare
Transferable expertise in regulated, trust-driven categories.
Explore