Varun Mundra Get Another Perspective

Chapter 04.4 · The Agency Decade

Isobar — learning to lead the room.

The step from owning relationships to leading teams — and from local execution to global-local judgement.

Why I made this move

I’d learned to win and run business; the next unknown was leadership at scale — a Group Head seat, with teams to build and global brands whose guidelines had to be honoured and localised at once.

What I was learning to solve

How to take an international brand system and make it feel native to India without breaking it — the discipline of global-local — and how to lead people to do that consistently rather than heroically.

How my thinking evolved

I started thinking in systems and teams, not just accounts. Adapting Visa or Universal for India taught me that the interesting problem is rarely the creative — it’s the translation of intent across cultures and constraints. I also learned I could grow a business: we won new group mandates on my watch.

What it set up

Leading teams and winning mandates made me want the whole engine — not just the room, but the growth of the business itself.

The work & the rooms: Universal Pictures · Visa · CEAT · VIP. Adapted global brand guidelines for local markets; won Set Wet and Godrej group mandates.

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