© 2021, Varun Mundra
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Relaunch the contactless Visa card in a cash-heavy Indian market
Visa India, Sri Lanka & Bangladesh
India, Sri Lanka & Bangladesh
Television, Print, Influencer Collaboration, OOH, Digital OOH, Social Media, Partner Collaborations
Content Strategy, Film Production, Integrated Campaign, Shoot, Social Media Campaigns, Visa
The campaign takes a metaphorical route by showing a person driving the car blindfolded to drive awareness of why one should research before and not after...
Product Launch, Film
Television, Digital, Social Media
Branding, Film, Film Production, Product Launch Strategy, Product Messaging, Social Media, Television