Every bold thing I’ve ever done started before I was “qualified.”
I didn’t wait to be an expert to start designing.
Didn’t wait for a team to build one.
Didn’t wait for permission to create a campaign, a company, a shift.
That’s the truth most don’t say out loud —
you grow into it by doing it.
Every marketer knows this:
You launch with questions, not answers.
You learn on the job, in real-time, under pressure.
Founders live it:
You pitch with half a deck.
You build with borrowed belief.
You move before it makes sense — because that’s how it starts to.
“Do what you can’t do” isn’t about being fearless.
It’s about being willing.
Willing to look underprepared,
to sound naïve,
to be early and uncertain — but still show up.
If you’re waiting to be ready,
you’ll never start.
Try. Ship. Miss. Rework.
Then do it again.
Because the fastest way to become someone who can —
is to be brave enough to begin when you still can’t.
And one day, when it works —
you’ll look back and realize:
the gap between who you were and who you became…
was action.