Surf Excel – Matic Liquid

I have had the privilege of spearheading numerous digital initiatives, impactful campaigns and product launches for Surf Excel. With an unwavering focus on delivering exceptional creative ideas, I have led and executed a wide range of initiatives that have propelled Surf Excel’s success in the Indian market.

From the conceptualization stage to the final execution, along with my team and agency teams, played a pivotal role in launching innovative and memorable campaigns for Surf Excel. Leveraging my strategic thinking and creative prowess, we have crafted compelling brand narratives that resonate with the target audience. By identifying key consumer insights and market trends, we have developed campaigns that effectively communicate Surf Excel’s brand values, create emotional connections, and drive engagement.

In addition to campaigns, I have led successful product launches for Surf Excel, ensuring seamless integration between marketing strategies and product positioning. By conducting thorough market research and competitive analysis, we have identified unique selling propositions and crafted compelling value propositions for new products. Through comprehensive go-to-market strategies, we have maximized product visibility, generated buzz, and achieved strong market penetration.

Furthermore, I have collaborated closely with cross-functional teams, including creative agencies, media planners, and sales teams, to ensure the seamless execution of campaigns and product launches. By fostering effective communication, managing timelines, and overseeing project deliverables, I have successfully orchestrated multifaceted marketing initiatives that have contributed to Surf Excel’s growth and market dominance.


Drive product benefit

  • Strategy

    Product Film

  • Client

    Hindustan Unilever - Surf Excel

  • Region

    India, Sri Lanka, Pakistan

  • Platforms

    Television, Digital, Social Media

  • Tags

    Film, Social Media, Surf Excel, Television

Open Project