Sleepycat – Own Your Comfort

While we continue to stand together through the fear, stress, and anxiety of living and working in such uncertain times, we have somewhere forgotten to prioritize ourselves. Through this campaign #OwnYourComfort, we want to move away from the category clutter of problem-solution approach to a more relatable and simple human truth that stems from the fact that we’ve been living in our most comfortable space but are we really comfortable?


To create awareness of the brand for a world coming out of COVID and WFH set-up

Open Project