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Brand Campaign Brand/Product Launch Collaborations Films February 15, 2019

PVR X Visa – Tap to Pay with Visa. Just like that.

Relaunch the contactless Visa card in a cash-heavy Indian market with India’s Biggest cinema brand

Task

Extend the Visa integrated campaign for partners of Visa to drive scale

Strategy

Brand Campaign
Client

Visa India, PVR India
Region

India
Platforms

Cinema, Social Media, Partner Collaborations
Tags

Contextual Messaging, Film, Film Production, Influencer Collaborations, Integrated Campaign, Partnership Marketing, PVR Cinemas, Social Media, Television, Visa

Next Project

SBI X Visa - Tap to Pay with Visa. Just like that.