Selected Work
Driving brand communications for India's most loved household names — Hindustan Unilever, Brooke Bond, Closeup, and more.
Campaigns crafted across India's top agencies — Dentsu Webchutney, Isobar, The Glitch, Jack in the Box — for brands spanning gaming, education, fintech, and consumer tech.
Breakthrough digital campaigns for Netflix India — blending on-ground activations with immersive digital storytelling to launch some of the platform's biggest shows.
Social-first campaigns designed for engagement, shareability, and cultural resonance — from viral investor content to FMCG social plays.
Narrative-first brand storytelling across financial services, consumer goods, and technology — campaigns that moved culture, not just metrics.
Over 3+ years at Motilal Oswal, built an in-house marketing powerhouse — rebranding a 40-year-old legacy, driving India-first media innovations, and creating campaigns that bridged finance with culture.
Corporate Mushaira
A unique cultural content format blending Urdu poetry with corporate insights — an India-first branded series.
View Playlist →Investor Hit Mein Jaari
The viral investor collaboration series featuring Vijay Kedia — India's first influencer-meets-financial-education content play.
Papa Dil Se
Emotional storytelling series around fathers and financial planning — connecting human values with wealth management.
Taunts with Love
Relatable social content format using humour and taunts to make investing conversations accessible to everyday audiences.
Financial Budget Series 2023
Real-time topical content series around Union Budget announcements — making complex financial news digestible.
View Playlist →
